The promotional practice of blog commenting has been the main target of polemical attacks in the recent months, with some voices in the industry determined to prove its ineffectiveness in increasing site exposure through publicity. With the “no-follow” tag in the spotlight, blog commenting has been discussed and turned on all sides, but to this date no solid conclusion was produced. As you will later observe, the main reason why the negative claims around blog commenting could not be substantiated is due to the wrong approach to the problem.

The contestants of blog commenting have clung to the idea that the automatically implemented “no-follow” tag renders this practice useless in search engine optimization. Although this may be true, it is also important to note that not all links are tagged with this particular attribute, and the ones that do are actually perfectly suitable to exploit for search engine optimization. In fact, with the newly developed plugins that address this aspect, the days of the infamous “no-follow” tag are numbered, which means blog commenting services will soon be doing better than ever.      

If you want to use a blog commenting service to help with link building for your website, it is recommendable to start by using search engines to identify the blogs within your niche that don’t contain the “no-follow” tag. When you do find the right blogs and begin your campaign of submitting blog comments, make sure you do not employ this practice abusively, or risk your comments be regarded as spam, be rejected by the blog’s owner and receive the “no-follow” label.

Remember that successful blog commenting requires you to address an entire set of subtleties that may differ from one blog to another. For instance, it is not sufficient to submit comments to a blog in the same niche as yours to ensure that the links will be approved by the blogger. To achieve this, you need to ensure that your comments are relevant to the blog’s topic, provide interesting information, are not repetitive, are genuine, provide the element of freshness, do not fall into the spam category, and so on.

If you use blog comments wisely, the links you include are more likely to be accepted and maintained on the pages of that particular blog, thus working permanently to attract targeted visitors to your website.