Social bookmarking – the technique employed by Internet users to store, share, organize, search and manage bookmarks of their favorite websites – stands out as an effective means to promote the exposure of your business. Bookmarking broadly refers to the practice of saving bookmarks to various websites that allows different organizing options, including tagging web resources with specific keywords.

When you are looking to simplify and speed up the process of finding or sharing bookmarks on the Internet, the best thing would be to use social bookmarking service-offering websites. Social bookmarking services manage an extensive bookmarking system, where users can save direct links to online resources they want to keep track of and/or share with others.

Bookmarks can include descriptions using metadata, in order to improve the identifying of resource content without the need to download anything from the web. These descriptions can either include free text comments, votes regarding the quality of that particular resource, or collections of tags called “folksonomy” – a form of social tagging that involves submitting metadata in the form of keywords.

Registered users have the possibility to choose whether their bookmarks can be made public, or be saved privately, shared exclusively with specified people or particular groups, shared exclusive within certain networks, or different combinations of both public and private domains. Users who are allowed to view and access the bookmarks shared via social bookmarking services usually have the option to view them in chronological order, by category or tags, or even using a search engine.

When employed properly, social bookmarking can be a powerful tool for improving web traffic and page ranking in search engine listings, considering that the more frequently a specific web page is submitted and labeled, the better chance it has of being detected and accessed by Internet users.

An increasingly popular practice in search engine optimization involves building links via manual social bookmarking. The process generally refers to the manual submission of your website on different bookmarking sites with the purpose of boosting one-way traffic and attracting larger numbers of potential customers to the products or services you are offering.

Manual social bookmarking can be very useful in achieving mass-scale promotion for your website, and it is also great for a getting one-way traffic from more prominent, well-established websites with good rankings in search engines and among bloggers, which will facilitate the structuring of an extensive and durable customer network.