1. Exhaustive Keyword Research

The first step to be addressed as part of a good SEO plan, keyword research is also the most important aspect in the optimization process, along with keyword implementation. Although it may require a lot of time-consuming detail work, it is crucial to treat this phase with the importance it deserves, as it builds the foundation for the rest of SEO procedures in the chain and any mistakes at this level might prove costly later.

Given the laborious nature of the keyword research process, it is recommendable to split up the amount of work into multiple parts and distribute these equally among the members of the team to speed things up and leave little room for error. Moreover, the combined effort of the SEO team should be supported by the use of proven, state-of-the-art tools like Google Keyword Tool, Google Insight or Google Suggestions, to name but a few. Before you tackle these aspects, it is advisable to conceive an operational plan for the whole research process and stick with it.

2. Ensure Originality and Relevance of Content

Today’s Internet Market climate dictates that the entire arsenal of SEO techniques should focus on delivering and exploiting relevance of content. Along with authenticity, relevance adds value to the information you bring to the public, thus increasing the potential for ensuring a healthy flow of targeted visitors to the site, which can subsequently translate into increased profitability and commercial success.

Also, considering search engines are becoming increasingly more intelligent in filtering websites by terms of relevance and originality and very exigent in the way they set the rankings for these in search results, any omissions at this step can send the website spiraling down in search engines’ hierarchies.

To avoid sacrificing quality of content and minimize the risk of it being interpreted as spam by search engine spiders, be careful how you address the keyword density factor. The proven guideline sets the margins between 5% and 6% of overall content, but feel free to experiment and adjust these values depending on what works best for your website.

3. Web Page Optimization

This stage refers to proper optimization of the HTML language used for the web page, which is useful in directing the attention of search engine crawlers to the intended sections of a particular website. Things like checking and/ or adding keywords in Title and ensuring a relevant Description, as well as placing Alt Tags on the images found on the page may all need to be covered properly.

4. Article and Press Release Submission

Along with press releases, properly written articles that describe the activity of your website are powerful tools for bringing in more targeted visitors to your web pages. With this in mind, make sure you leverage their power to the fullest by ensuring they provide valuable, relevant and updated information. Also pay attention to keyword density and always aim for a qualitative approach when writing articles and modifying their content for efficiency.

5. Social Bookmarking

Standing out as a practice with good potential impact on search engine rankings set for your website, social bookmarking can also be employed for the successful promotion of your business, so make sure you include it in your SEO plan as well. Therefore, find and join the best social bookmarking resources on the Web, bookmark your own written content materials over there and share them with as many people as possible.