If you want your website to be properly indexed by search engines, then you need to focus primarily on implementation of effective linking techniques. Although these techniques can get very elaborate, in order to ensure that you will be able to fully fructify your efforts, you should turn your focus upon two crucial aspects. 

Structure Web Design around Templates
This generally refers to how well you prioritize your web design work; for best results, the recommendable course of action is to design your templates prior to taking on the process of constructing your website. When you start introducing new web pages via templates, you will not only ensure a good level of coherence and congruence for your website as a whole, but also a solid internal linking.

Moreover, the use of templates can simplify the process of adding pages to your website, as all you will be required to do is update your site’s hyperlinks, and then generate sub-templates for each page category in turn.

Website Configuration
If you center your design work on the use of templates, you will be able to both accelerate the construction of your website and ensure solid internal link building. The latter will translate into better indexing for your website, and also a sensible improvement in they way it places in search engine page results, thanks to all the quality links attached to your most prominent pages. To ensure all this, you need to cater to the following things when tackling the task of link building for your website:

- Ensure that each page is linked to your site’s home page
- See that each page links back to its main category page
- Attach each subcategory to its corresponding category using individual links
- Whenever possible, design each page of your website based on the main menu configuration, to ensure that your links attached to your most important pages are visible and easily distinguishable from others
- Make sure you don’t neglect the way you link pages that are not included in a particular category, such as privacy policy, Members section, Help section, user guide, and so on.

Before you take on the task of designing your website for improved search engine indexing, make sure you are realistic about your goals and expectations and don’t spend too much time micromanaging things manually, as the key aspect here is to automate things as much your website allows it.