To ensure good publicity for your business related news, you need to turn to SEO press release distribution. The main two types of press release distribution outlets you can choose from are paid and free. In the following section of this article, we will explore each type in detail while addressing the fundamental prerequisites to proper online company news dissemination.

Paid SEO Press Release Distribution 

Existing distribution outlets, be they paid or free, are either industry specific distribution sources or actual newswires. Ideally, you should aim for a combination of the two, as this will allow you to not only cover a particular geographic area with your distribution effort, but also select applicable industries for it. 

Solid SEO press release distribution outlets should provide you with a comprehensive set of optimization options, including anchor-text links, keywords, meta tags and large outlet distribution capabilities such as Google News and Yahoo! News.  

Currently there are quite a few quality outlets to select from, with some acting like typical newswires, and others allowing you to target specific industries. From a costs viewpoint, state-level distribution is available for around $150, with regional and national wide distribution costing a little extra. The pricing of outlets that enable business owners to target specific industries can be influenced by the total number of industries they are trying to penetrate, but also by the type of the industry at issue.

Free SEO Press Release Distribution

For the budget-conscious webmaster, there are several free press release distribution outlet options worth considering. In fact, it is advisable to distribute to a several quality free outlets even if you are already using a paid service.

Although free SEO press release distribution rarely rises up to the quality of paid outlets, to ensure the best results you should gauge their caliber using the same indicators mentioned above: keywords, anchor-text links and so on. One of the main differences between paid and free outlets is that the latter only generate one page on a given website, without syndicating it like paid outlets usually do. To compensate for this fact, you should post your press releases on a larger number of specialized websites.

Next, we will provide a few examples of good free press release distribution outlets to try your hand at. Some of the mentioned names are even industry specific, so if your business related news fall into one of their categories, you will get better exposure. 

1.    PRLog – Lets you to select up to three industry specific categories along with the option to submit to Google News and a wide scope of search engines. Allows the selection of multiple categories and keywords at once, and provides support for HTML links in the body.
2.    PR.com – Lets you submit press releases for free to one industry channel - Google News - and the PR.com official website. You have the freedom to opt for multiple industries and can benefit from further SEO options for a particular fee.
3.    Tech Expo World – Ideal for technology-related business profiles, allows the selection of three keywords in each press release for linking to your webpage.

These are only a fraction of the free SEO press release distribution options available on the Internet, so don’t hesitate to try out other similar resources as well. To make sure they can get you the results you are after, see that they allow anchor-text links, keyword optimization, and remember to check how they handle the press release distribution process.