If you are eager to make your website visible on the web, then you should integrate in your search engine optimization strategy all the methods using the range of instruments available and link building is something that must not be neglected. There are many ways to increase the link popularity and thus, to enjoy of the benefits of a strong link system but Google Directory submission is one of the most efficient and affordable because Google, as well as other search engines, uses a set of criteria, including the link popularity, to establish the page rank of each website.

Link popularity is represented by the number of links pointed to your website, as well as the sources and the types of these links. Taking into consideration that Google indexes billions and billions of web pages in its search database, it is very difficult for users to separate the useful pages form the huge number of useless websites, thus they rather prefer to view a list of websites carefully selected and arranged into appropriate categories, according with their content.  Unlike a search engine that rather provides quantitative results, Google Directory is highly appreciated because it offers human-selected websites which means that each website is properly checked before being submitted in order to avoid the spam. Beyond the fact that the submissions are supervised by human editors, Google directory submission provides increased benefits for big enough websites, with many categories, which need to submit their subcategories and domains accordingly. The success of each Google directory submission is guaranteed by human editors who evaluate the webpages, annotate the page listings and organize the pages into suitable categories which means the content is highly valued. 

If you are aware of the benefits provided by Google Directory submission and you are willing to perform the submission process, you just have to go on its page and search the category that is suitable for you. Then you have to look in the upper right-hand corner of the directory page for a text link that says, "add URL" and click on it. After reading carefully this page and make sure that it is the right category for your website, you must fill out the form including your URL, the title and the description of your website and of course, your email address. The entire Google Directory submission is completed when you press the "Submit" button and the results will not delay to occur. Still, there are some tips that you should consider in order to perform a qualitative work and one of them is not to fall into the trap of submitting to categories where you think that visitors are going to search. Don’t try to anticipate what users will browse and if you are not sure about a certain category, you can simply read its description and see how it suits the field of activity of your website. This way you will have a successfully Google Directory submission and  your website will be reviewed faster while human editors will not be forced to forward by themselves your website in the right category causing a delay in listings. Moreover, when you write the title and the description for your website, you should follow the instruction manual for your VCR because it explains you exactly how to choose your keywords and how should look your description.  

As you can see, it is quite simple to perform Google Directory submission but despite this fact, it generates significant benefits for your website and in the long run, it will definitely generate increased profits for you too.